Huge loss: Due to his wife statement Paydon Hooper PBR star Dalton Kasel has finally fired by……..
—
**Huge Loss: Due to His Wife’s Statement, PBR Star Dalton Kasel Finally Fired by Paydon Hooper**
In a shocking twist no one saw coming, professional bull rider Dalton Kasel has been officially released from his contract with Paydon Hooper Enterprises after a controversial statement made by his wife, Lacey Kasel, went viral on social media late last week.
The fallout has been swift and dramatic.
Kasel, known for his electrifying performances in the arena and fan-favorite charisma, was at the top of his game. The 2024 PBR season saw him in championship contention, riding like a man possessed and drawing record crowds. But none of that mattered after a 12-second video clip, posted on Lacey’s now-deleted Instagram story, made the rounds across the internet.
In the clip, Lacey can be heard saying: *“Paydon doesn’t care about these riders, they’re just cash cows to him. Dalton’s risking his life every weekend and what do we get? Crumbs. The whole league’s a joke.”*
The backlash was immediate. PBR fans were divided, with some applauding her honesty while others criticized her for speaking out publicly. Sponsors weren’t so forgiving. Within hours, two major brands—BroncoGear and Guts & Glory Energy—suspended their partnerships with Kasel pending an internal review.
Paydon Hooper, the powerful and often secretive owner of Hooper Enterprises and majority shareholder in several PBR franchises, issued a brief but pointed statement Monday morning:
*”We value integrity and respect for our team and our mission. After careful consideration, we’ve made the decision to part ways with Dalton Kasel effective immediately. We wish him the best in his future endeavors.”*
Insiders say the relationship between Kasel and Hooper had been strained for months. “This just gave them the reason they needed,” said a former Hooper Enterprises staffer who requested anonymity. “They don’t like drama, and they definitely don’t like being called out publicly.”
Dalton, for his part, has remained largely silent. He posted a single message on his X account (formerly Twitter) that read: *“Sometimes the hardest bulls to ride are the ones outside the arena.”*
Lacey has since gone dark on social media.
The fallout from the firing has rippled across the PBR community. Some riders have come forward in support of Kasel, privately echoing similar frustrations about pay and treatment. One anonymous rider stated, “He said what a lot of us are thinking. Maybe not him directly, but it’s clear this sport’s got issues behind the scenes.”
What’s next for Dalton Kasel remains unclear. Sources say at least two independent sponsors have reached out to him, and there’s even talk of a potential tell-all interview or documentary.
For now, the PBR world is left reeling from the unexpected loss of one of its brightest stars—all triggered not by a bad ride, but by a few unscripted words from someone who loved him.
—
