In a stunning turn of events, Baylor University women’s basketball head coach Nicki Collen has reportedly declined a substantial $10 million NIL (Name, Image, and Likeness) offer from Auburn University and Kansas State University, choosing instead to remain with the Baylor Bears. This decision has sent shockwaves through the NCAA women’s basketball world, highlighting Collen’s commitment to her current program and its future prospects.
Collen’s tenure at Baylor has been marked by significant achievements. In her first three seasons, she led the Bears to a 78-28 record and secured three consecutive NCAA Tournament appearances. Under her leadership, Baylor reached the Sweet 16 in the 2023-24 season, finishing 13th in the final AP Top 25 poll. The team’s impressive 14-0 start that season was the second-best in school history, trailing only the 40-0 national championship run in 2012.
In recognition of her contributions, Baylor extended Collen’s contract through the 2029-30 season. Athletic director Mack Rhoades praised her exceptional commitment to the student-athletes and the Baylor community, noting her leadership, vision, and dedication to excellence. Collen expressed gratitude for the trust and belief shown by the university’s administration, emphasizing her pride in leading a program that embraces Baylor’s mission of preparing champions for life.
The reported NIL offers from Auburn and Kansas State underscore the increasing financial influence of NIL deals in collegiate athletics. However, Collen’s decision to stay at Baylor reflects her strong belief in the program’s direction and her desire to continue building on its storied success. Her choice serves as a testament to the enduring appeal of Baylor’s women’s basketball program and its potential for future achievements.
As the Bears prepare for the upcoming season, expectations remain high. With Collen at the helm, Baylor aims to continue its legacy of excellence in women’s college basketball, striving for further success in the Big 12 and on the national stage.
