**Deal Accepted; OFFICIAL: Netflix Announces Highly Anticipated Sean Gleason Documentary Series: “Of His Legacy” Set to Premiere This May**
Netflix has officially greenlit the release of a compelling new documentary series centered on one of the most influential figures in the world of professional rodeo — Sean Gleason. Titled *“Of His Legacy”*, the series is set to premiere this May and will chronicle Gleason’s profound impact on the sport, culture, and future of Professional Bull Riders (PBR) and western entertainment at large.
The series, developed in partnership with Gleason’s longtime collaborators and produced by the award-winning team at Imagine Documentaries, promises to take viewers behind the scenes of a career defined by innovation, risk-taking, and a relentless drive to elevate western sports to global prominence.
As CEO of PBR since 2015, Sean Gleason has been instrumental in transforming what was once a niche sport into a dynamic and widely recognized global brand. Under his leadership, PBR has expanded to new markets, broken television viewership records, launched groundbreaking events like the Team Series, and redefined the way fans experience the sport. *Of His Legacy* explores how one man’s vision reshaped the cultural landscape of western sports and connected generations through grit, tradition, and fearless ambition.
“This is a story about more than bulls and cowboys — it’s about legacy, leadership, and believing in something bigger than yourself,” said Erin Deck, Netflix’s Head of Sports Documentaries. “Sean Gleason’s journey from marketing executive to cultural trailblazer is as unexpected as it is inspiring.”
The series unfolds across several episodes, each focusing on a different phase of Gleason’s personal and professional journey. Viewers will get an inside look at the early challenges he faced in a rapidly evolving industry, the calculated risks that fueled PBR’s transformation, and the behind-the-scenes dynamics of managing one of the most daring and unpredictable sports in the world.
Through candid interviews with Gleason, PBR riders past and present, industry insiders, and family members, *Of His Legacy* paints a rich portrait of a visionary who’s never been afraid to bet big. Featured voices include legendary bull riders like J.B. Mauney and Jose Vitor Leme, business icons such as Ari Emanuel, and even celebrity fans who’ve followed PBR’s rise.
Rare archival footage, emotional personal moments, and unprecedented access to PBR events and boardroom decisions will give viewers a deeper understanding of the man behind the movement. The series also explores the cultural resonance of western values in a modern world and Gleason’s efforts to preserve authenticity while pushing the sport into the mainstream.
Sean Gleason shared his thoughts on the upcoming release: “I never set out to be the subject of a documentary, but I’m proud of what we’ve built and the people who made it possible. This series is about honoring the sport, the riders, and the fans who believe in it every day.”
*Of His Legacy* premieres globally on Netflix this May, with all episodes available for streaming upon release. Whether you’re a longtime PBR fan or simply love a story of bold leadership and lasting impact, this is a documentary series you won’t want to miss.
